Woah, this is one of the most awesomely animated things I've ever seen in my life! I knew it was going to send some message against the machines at the end. I had no idea it was going to be so sad. Apart from the main character dying, it looks like nearly everyone else in his apartment did. What's also effective is how you consistently keep the happy music. It's mostly up to your imagination to see how horrible it can be.
I have no clue how you animated this! I love how everything is wonderfully detailed and it contrasts well with the advertisement shown on TV. The music, as I previously mentioned, is also classic! I know I would never buy this many of those things. Heck, I probably wouldn't buy any. I didn't know the ropes would come to life.