I was inititally unimpressed by this, but was glad to see it does have real heart to it. I couldn't help but think of "Inception" with the notion of planting an idea. Gee, does it seem long ever since that movie came out. At least it's nice to see such great animation. This is certainly different than the games you work on. I guess if you're going to promote donations, do it for people who are helpful.
It seems like you don't see enough of Wikipedia. I don't know why a deer was chosen of all animals, but it's fairly cute. A lightbulb tree would be great for the environment. Forget that, it would be great for everyone. I loved the Tricky the Clown music at the end.